https://www.gfcreativemind.com/moodboard daily 0.75 2026-07-14 https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1784040003868-48YDBFIO86K01I7PMYML/Resume+of+GUISSEL_Page_1.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1783964896306-PE0U98S9MFCG9RQ909DS/Resume+of+GUISSEL_Page_1.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1784040003868-48YDBFIO86K01I7PMYML/Resume+of+GUISSEL_Page_1.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1783431374248-85S2KLRTJQPCMNRGIUY0/Guissel+Fernandez+Resume.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1780684012406-PG3MAXK2AWPCV7M39T8N/Guissel+Fernandez+Resume.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1784040004310-381ICZDVOSZHWSKCHWE5/Resume+of+GUISSEL_Page_2.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1780683782657-1HIBVOVN7TEFEZT2IIA2/Guissel+Fernandez+Resume.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1780606427539-KK1HU1DRSEQN7U76FVW3/image-asset.jpeg RESUME - Guissel Fernandez's Resume https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1584570745628-YKZTSSJ2XJUU8GVSFOQC/RESUME-GIGI.jpg RESUME https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1542160886681-SEQEW3K00VBJHLLB3ESL/RESUME-GIGI.jpg RESUME https://www.gfcreativemind.com/work daily 0.75 2026-07-15 https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1535461441496-03I0AJPG4GT4T91DI7JE/DSC_3762.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1535461058607-NMLSKX0DXBZLQBLC1YE4/DSC_3569.JPG PORTFOLIO - Luxury Resort Marketing Collateral Print Design & Brand Marketing Developed premium print marketing materials for luxury resort brands, including brochures, direct mail pieces, sales collateral, and promotional campaigns. Each piece was designed to capture the resort experience through compelling imagery, elegant typography, and cohesive branding while supporting sales, marketing, and guest engagement initiatives. Skills Print Design Marketing Collateral Editorial & Brochure Design Brand Identity & Brand Consistency Art Direction Layout & Typography Image Retouching Color Correction & Print Production Direct Mail Design Adobe InDesign Adobe Illustrator Adobe Photoshop Prepress & Production Outcome Produced high-end, print-ready marketing materials that elevated the luxury resort brand, strengthened visual consistency across campaigns, and effectively showcased the guest experience. The final pieces supported sales and marketing efforts by delivering polished, visually engaging collateral that reinforced brand recognition and encouraged customer engagement. https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1556995249446-MM38D5ESUK2X2IRWLLNX/18-GAF-1674+SOCIAL+MEDIA+-+OPTION+3c+.jpg PORTFOLIO - Coconut Grove Arts Festival Digital Marketing Campaign | Social Media Design Designed engaging social media graphics for the Coconut Grove Arts Festival in Miami, FL, promoting event dates, featured experiences, ticket sales, and festival highlights. The campaign combined bold typography, vibrant color palettes, and eye-catching imagery to capture attention, increase audience engagement, and create a cohesive digital presence across multiple social platforms. Skills Social Media Design Digital Marketing Campaigns Creative Concept Development Brand Identity & Visual Consistency Typography Layout Design Photo Compositing & Image Editing Color Theory Campaign Branding Adobe Photoshop Adobe Illustrator Digital Advertising Content Design Outcome Delivered a vibrant, cohesive social media campaign that increased brand visibility and generated excitement leading up to the festival. The designs effectively communicated key event information, promoted ticket sales, and strengthened audience engagement while maintaining a consistent visual identity across all digital marketing channels. https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1784058569647-9CDO92US2SE9T6PGA104/image-asset.png PORTFOLIO - "Concept Work | Creative Pitch" Great design starts with strategy. Recently, I challenged myself with a creative pitch to develop a campaign platform for Uconnect, Stellantis' connected services ecosystem. The objective was to reposition Uconnect as the must-have connected services platform for Jeep owners while differentiating it from competitors like OnStar. The strategy centered around one simple idea: "Free Your Drive." Rather than focusing on technology for technology's sake, the campaign emphasized something more human—removing everyday friction so drivers can spend more time enjoying the journey. The creative direction was inspired by consumer insights around subscription fatigue, the emotional connection people have with their vehicles, and the desire for seamless experiences that simply work. The campaign included: • Brand awareness concepts for Uconnect • Jeep Connect social and digital advertising • Adaptable creative for Ram Connect • Visual storytelling designed to simplify the value of connected services • A cohesive campaign system that could extend across multiple touchpoints The six concepts shown here represent the visual exploration behind that strategy. Each piece was designed to communicate confidence, freedom, and convenience while maintaining a consistent brand voice across digital channels. For me, projects like this are a reminder that effective design isn't just about creating beautiful visuals, it's about solving business challenges through insight-driven creative thinking. https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1784054642900-IIKUOXZ55NGD41ZZA96J/Screenshot+2025-03-10+at+1.25.03%E2%80%AFPM.png PORTFOLIO - STANLEY Packaging Production Packaging Design Designed retail-ready production packaging for STANLEY hand tools, creating layouts that balance strong brand presence with clear product visibility. The packaging was developed to enhance shelf impact while ensuring all technical information, product features, and branding elements were accurately presented for manufacturing. Skills Production Packaging Design Print Production & Prepress Packaging Layout Brand Identity & Consistency Typography Color Management Product Presentation Die-line Preparation Adobe Illustrator Adobe Photoshop Quality Control Outcome Delivered production-ready packaging that reinforced STANLEY’s recognizable brand identity, improved product presentation at retail, and met manufacturing specifications for accurate, efficient production. The final designs provided a clean, organized layout that helped communicate product value while maintaining consistency across the product line. https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1671030971890-YZX9PAEE07TKOFIF19SR/VHR---JEEP-Wagoneer.jpg PORTFOLIO - Vehicle Health Report (VHR) | Responsive Email & Mobile Experience Designed a responsive Vehicle Health Report (VHR) email experience for the Wagoneer brand, providing customers with a clear, personalized snapshot of their vehicle’s maintenance status and service recommendations. The project focused on creating a seamless experience across desktop and mobile devices while presenting complex vehicle data in an intuitive, easy-to-navigate format. The design aligned with Wagoneer’s premium brand identity and encouraged customers to take action by scheduling service appointments and engaging with their dealer. Responsibilities Designed responsive email layouts optimized for desktop and mobile viewing. Created a clean visual hierarchy to simplify complex vehicle health and maintenance information. Maintained brand consistency across typography, color palette, imagery, and UI elements. Designed user-focused calls-to-action to increase engagement with service scheduling and account management. Collaborated with cross-functional teams, including marketing, product, and development, to ensure accurate content implementation. Prepared production-ready assets and ensured designs adhered to email marketing and accessibility best practices. Conducted quality assurance to verify responsive behavior across email clients and devices. Outcome The Vehicle Health Report delivered a modern, customer-centric digital experience that made maintenance information more accessible and actionable. By improving content organization, readability, and mobile responsiveness, the campaign enhanced the overall user experience, reinforced Wagoneer’s premium brand standards, and supported increased customer engagement with dealership services, maintenance scheduling, and vehicle ownership resources. https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1741628155664-HNR3S7YTGMMGU3ICVEYA/deep+dive.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1783950054815-VW16Y9CEHGGRJRA0VD9M/Grand+Wagoneer+OWK.jpg PORTFOLIO - Jeep Grand Wagoneer Owner Welcome CRM Campaign Designed a comprehensive CRM onboarding campaign for the 2026 Jeep Grand Wagoneer, creating a connected owner experience across direct mail and email. The campaign was developed to welcome new owners, introduce key vehicle features, and encourage engagement with the Jeep ecosystem through personalized, educational content. The experience combined premium visual storytelling with clear, user-focused messaging to guide owners through their first interactions with the vehicle. Deliverables included a multi-touch email series, direct mail collateral, and responsive layouts designed to provide a seamless experience across print and digital channels while reinforcing Jeep's premium brand identity. By blending thoughtful UX, strategic content hierarchy, and cohesive visual design, the campaign transformed the ownership journey into an engaging, informative experience that strengthened customer confidence and long-term brand loyalty. Responsibilities Creative Direction CRM Campaign Design Email Marketing Design Direct Mail Design UX/UI Design Responsive Email Design Marketing Communications Brand Identity & Visual Systems Customer Journey Strategy Outcome The final campaign delivered a cohesive omnichannel experience that welcomed new Grand Wagoneer owners, increased awareness of connected vehicle features, and reinforced the premium Jeep ownership experience through strategic, customer-centric design. https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1534438089237-FBYYTRM7IPBCBOTG3ZYS/DSC_3504.JPG PORTFOLIO - Luxury Direct Mail Designed to Inspire Exploration The Seabourn Direct Mail Campaign was designed to capture the attention of discerning travelers through a premium print experience that reflected the sophistication of the Seabourn brand. The campaign combined striking destination photography, refined editorial layouts, and compelling messaging to inspire prospective guests to discover Europe through Seabourn's intimate, ultra-luxury voyages. Designed as both a marketing tool and a brand experience, every piece balanced storytelling with strategic calls to action, encouraging recipients to envision themselves aboard a Seabourn journey. The creative direction aligned with Seabourn's reputation for personalized luxury, elegant design, and destination-focused travel. Skills & Expertise Art Direction Direct Mail Design Editorial Design Print Design Luxury Brand Design Marketing Campaign Design Typography Layout & Composition Visual Storytelling Brand Identity Implementation Creative Concept Development Image Selection & Retouching Adobe InDesign Adobe Photoshop Adobe Illustrator Print Production & Prepress The Outcome The final direct mail campaign elevated Seabourn's luxury marketing presence by transforming a traditional promotional piece into an immersive brand experience. Through thoughtful design and premium print execution, the campaign helped communicate the exclusivity and elegance of Seabourn's European voyages while encouraging customer engagement and bookings. The project successfully: Strengthened Seabourn's luxury brand positioning. Delivered a cohesive, high-end direct mail experience. Increased visual engagement through compelling editorial storytelling. Communicated destination benefits with clarity and sophistication. Supported marketing initiatives with premium print collateral that reflected the brand's exceptional travel experience. https://www.gfcreativemind.com/contact daily 0.75 2018-11-10 https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1541902175442-7CWN0V04O3UCXU341N5K/woman-calling-while-working-remotely-on-laptop-picjumbo-com.jpg Contact https://www.gfcreativemind.com/welcome daily 1.0 2026-07-08 https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1541897796654-EUYEPP0835QCLI80M214/young-freelance-woman-working-remotely-from-cafe-picjumbo-com.jpg Welcome https://www.gfcreativemind.com/about-1 daily 0.75 2026-07-08 https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/1541823219570-XL8OD6KDB0PE9KMX2OYU/girl-turned-back-violet-duotone-picjumbo-com.jpg About https://www.gfcreativemind.com/what-i-do daily 0.75 2026-07-08 https://images.squarespace-cdn.com/content/v1/5b75a7b3266c07137c4182fd/3a3c994c-212b-4bb7-9403-e86be2e8bab8/IMG_0909.png What I Do