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GF CREATIVE MIND

Street Address
Miami FL
786.631.6300
Guissel Fernandez

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GF CREATIVE MIND

  • Welcome
  • What I Do
  • PORTFOLIO
  • RESUME
  • Contact
  • About

CASA DE CAMPO - PRINT AND DIGITAL

Dominican Republic Luxury Golf Resort

CASA DE CAMPO - PRINT AND DIGITAL

Dominican Republic Luxury Golf Resort

Crafting a Cohesive Print Experience for a World-Class Luxury Resort

Crafting a Cohesive Print Experience for a World-Class Luxury Resort

The Casa de Campo Brochure Collection was created to showcase the resort's diverse luxury experiences through a series of premium marketing brochures. Covering key offerings—including resort accommodations, weddings, groups, sports, and lifestyle experiences—the collection was designed to provide a cohesive brand experience while speaking to the unique needs of each audience.

Each brochure combined elegant typography, immersive photography, and thoughtful layouts to reflect the sophistication of Casa de Campo while highlighting the resort's renowned hospitality, world-class amenities, and Caribbean setting. The result was a family of publications that balanced visual consistency with tailored messaging across every touchpoint. Casa de Campo is recognized as one of the Caribbean's premier luxury resorts, offering golf, villas, beaches, equestrian facilities, and exceptional guest experiences.

Skills & Expertise

Editorial Design
Luxury Brand Design
Print Design
Marketing Collateral Design
Publication Design
Art Direction
Typography
Layout & Composition
Brand Identity Systems
Visual Storytelling
Image Selection & Retouching
Creative Concept Development
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Print Production & Prepress

The Outcome

The brochure collection delivered a polished, premium suite of marketing materials that strengthened Casa de Campo's brand presence across multiple audience segments. By creating a consistent visual language while tailoring content to specific experiences, the brochures became versatile sales and marketing tools that elevated the resort's luxury positioning.

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Casa de Campo Dye Hard Cup | Luxury Event Email Marketing Campaign

Casa de Campo Dye Hard Cup | Luxury Event Email Marketing Campaign

Designed a promotional email campaign for the Casa de Campo Dye Hard Cup, a luxury golf tournament hosted at the renowned Casa de Campo Resort in the Dominican Republic. The email was created to drive event registrations by showcasing the tournament experience, highlighting the world-class Pete Dye golf courses, premium accommodations, dining, and exclusive event benefits. The design balanced rich visual storytelling with clear information architecture and strong calls-to-action to engage prospective participants.

Responsibilities
Designed a responsive promotional email for a luxury hospitality and sporting event.
Created a visually engaging layout that highlighted tournament details, registration information, and resort amenities.
Organized large amounts of content into a clean, easy-to-scan hierarchy for improved readability.
Selected and optimized photography to showcase the golf courses, accommodations, dining, and overall resort experience.
Developed compelling calls-to-action to encourage event registration and increase user engagement.
Maintained brand consistency across typography, color palette, imagery, and messaging to reflect Casa de Campo’s luxury identity.
Prepared production-ready email assets optimized for digital delivery and compatibility across email platforms.

Outcome
The campaign successfully showcased the premium experience of the Dye Hard Cup by combining compelling visuals with informative content that guided recipients through the event’s key benefits. The polished design reinforced Casa de Campo’s luxury brand, increased awareness of the tournament, and encouraged prospective guests to register by presenting a seamless and engaging digital experience.

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