Designed a responsive Vehicle Health Report (VHR) email experience for the Wagoneer brand, providing customers with a clear, personalized snapshot of their vehicle’s maintenance status and service recommendations. The project focused on creating a seamless experience across desktop and mobile devices while presenting complex vehicle data in an intuitive, easy-to-navigate format. The design aligned with Wagoneer’s premium brand identity and encouraged customers to take action by scheduling service appointments and engaging with their dealer.

Responsibilities

Designed responsive email layouts optimized for desktop and mobile viewing.
Created a clean visual hierarchy to simplify complex vehicle health and maintenance information.
Maintained brand consistency across typography, color palette, imagery, and UI elements.
Designed user-focused calls-to-action to increase engagement with service scheduling and account management.
Collaborated with cross-functional teams, including marketing, product, and development, to ensure accurate content implementation.
Prepared production-ready assets and ensured designs adhered to email marketing and accessibility best practices.
Conducted quality assurance to verify responsive behavior across email clients and devices.

Outcome

The Vehicle Health Report delivered a modern, customer-centric digital experience that made maintenance information more accessible and actionable. By improving content organization, readability, and mobile responsiveness, the campaign enhanced the overall user experience, reinforced Wagoneer’s premium brand standards, and supported increased customer engagement with dealership services, maintenance scheduling, and vehicle ownership resources.

Designed a collection of premium point-of-sale (POS) marketing materials for Alfa Romeo’s Winter Campaign, including a prepaid maintenance counter mat and dealership tension banner. The creative strategy focused on reinforcing Alfa Romeo’s luxury performance image while communicating the value of prepaid maintenance plans and promoting the Alfa Romeo mobile app. Each piece was developed to create a cohesive dealership experience, strengthen brand recognition, and encourage customer engagement at key touchpoints.

Responsibilities

Designed high-impact point-of-sale materials, including dealership counter mats and large-format tension banners.
Developed layouts that balanced premium brand aesthetics with clear, customer-focused messaging.
Maintained Alfa Romeo brand standards across typography, imagery, color palette, and visual hierarchy.
Created production-ready artwork for large-format print with attention to print specifications and quality control.
Collaborated with marketing and cross-functional teams to ensure campaign messaging aligned with seasonal promotional goals.
Optimized content placement to improve readability and maximize customer engagement within the dealership environment.
Managed multiple creative assets while meeting production deadlines and ensuring consistency across all campaign materials.

Outcome

The Winter POS campaign elevated the in-dealership customer experience by delivering visually compelling marketing materials that reflected Alfa Romeo’s premium brand identity. The campaign effectively highlighted prepaid maintenance benefits and mobile app features, increasing customer awareness of ownership services while supporting dealership marketing initiatives through cohesive, high-quality print collateral.

Designed an integrated direct mail and email campaign for the Standard of Care Inactive (SOCI) Program, targeting inactive Mopar and Wagoneer vehicle owners to encourage them to return to their dealership for maintenance and service. The campaign combined personalized messaging, promotional offers, educational vehicle care content, and responsive email design to re-engage customers, reinforce brand trust, and drive service appointments.

Responsibilities

Designed multi-channel marketing collateral, including direct mail pieces and responsive email campaigns.
Developed cohesive layouts that maintained visual consistency across print and digital platforms.
Organized complex service information into clear, customer-friendly content with strong visual hierarchy.
Created compelling calls-to-action promoting complimentary inspections, service offers, and dealership scheduling.
Maintained Mopar and Wagoneer brand standards across typography, imagery, color, and messaging.
Collaborated with marketing, CRM, and production teams to ensure accurate personalization, campaign execution, and timely delivery.
Prepared print-ready files and optimized digital assets for responsive email performance across devices and email clients.
Conducted quality assurance to ensure accuracy, accessibility, and production compliance.

Outcome

The SOCI campaign successfully delivered a unified customer experience across print and digital channels, making it easy for inactive vehicle owners to reconnect with their dealership. By combining personalized messaging, educational content, and targeted promotional offers, the campaign strengthened customer engagement, increased awareness of available maintenance services, and supported dealership efforts to generate service appointments, improve customer retention, and reinforce long-term brand loyalty.

Designed a comprehensive CRM onboarding campaign for the 2026 Jeep Grand Wagoneer, creating a connected owner experience across direct mail and email. The campaign was developed to welcome new owners, introduce key vehicle features, and encourage engagement with the Jeep ecosystem through personalized, educational content.

The experience combined premium visual storytelling with clear, user-focused messaging to guide owners through their first interactions with the vehicle. Deliverables included a multi-touch email series, direct mail collateral, and responsive layouts designed to provide a seamless experience across print and digital channels while reinforcing Jeep's premium brand identity.

By blending thoughtful UX, strategic content hierarchy, and cohesive visual design, the campaign transformed the ownership journey into an engaging, informative experience that strengthened customer confidence and long-term brand loyalty.

Responsibilities

Creative Direction
CRM Campaign Design
Email Marketing Design
Direct Mail Design
UX/UI Design
Responsive Email Design
Marketing Communications
Brand Identity & Visual Systems
Customer Journey Strategy

Outcome
The final campaign delivered a cohesive omnichannel experience that welcomed new Grand Wagoneer owners, increased awareness of connected vehicle features, and reinforced the premium Jeep ownership experience through strategic, customer-centric design.

Designed and developed a responsive CRM landing page experience for the RAM Trucks "Nothing Stops RAM"campaign in collaboration with influencer Heavy D Sparks. The goal was to convert engaged audiences into qualified leads through a seamless, mobile-first experience that reflected the strength of the RAM brand while simplifying the customer journey.

The project included the design of the landing page, lead capture form, confirmation states, and responsive layouts across desktop and mobile. Every touchpoint was carefully crafted to balance bold visual storytelling with usability, ensuring a frictionless conversion experience while maintaining brand consistency.

Responsibilities

UX/UI Design
Landing Page Design
Responsive Web Design
CRM Experience Design
Lead Generation Strategy
Visual Design
Conversion Optimization
Mobile-First Design
Design Systems & Brand Consistency

Outcome
The final experience strengthened the connection between influencer content and CRM acquisition by providing an intuitive, high-converting destination that encouraged users to subscribe for exclusive RAM updates while delivering a premium digital brand experience.

Designed and produced a responsive email marketing campaign promoting the launch of the FIAT 500e Giorgio Armani Collector’s Edition. The creative approach combined luxury-inspired visuals, strong content hierarchy, and clear calls-to-action to reflect the sophistication of both iconic Italian brands while maintaining FIAT’s established brand standards.

Responsibilities:

Designed desktop and mobile-responsive email layouts.
Maintained brand consistency across typography, color, imagery, and messaging.
Optimized content hierarchy for readability and engagement.
Retouched and prepared imagery for digital use.
Collaborated with marketing and creative teams to ensure campaign objectives and deadlines were met.
Delivered production-ready assets following email marketing best practices.

Outcome:
The campaign delivered a polished, premium digital experience that showcased the exclusivity of the Giorgio Armani collaboration. The responsive design improved readability across devices, strengthened brand consistency, and encouraged customer engagement through strategically placed calls-to-action, supporting product awareness and lead generation.

Great design starts with strategy.

Recently, I challenged myself with a creative pitch to develop a campaign platform for Uconnect, Stellantis' connected services ecosystem. The objective was to reposition Uconnect as the must-have connected services platform for Jeep owners while differentiating it from competitors like OnStar.

The strategy centered around one simple idea: "Free Your Drive."

Rather than focusing on technology for technology's sake, the campaign emphasized something more human—removing everyday friction so drivers can spend more time enjoying the journey. The creative direction was inspired by consumer insights around subscription fatigue, the emotional connection people have with their vehicles, and the desire for seamless experiences that simply work.

The campaign included:
• Brand awareness concepts for Uconnect
• Jeep Connect social and digital advertising
• Adaptable creative for Ram Connect
• Visual storytelling designed to simplify the value of connected services
• A cohesive campaign system that could extend across multiple touchpoints

The six concepts shown here represent the visual exploration behind that strategy. Each piece was designed to communicate confidence, freedom, and convenience while maintaining a consistent brand voice across digital channels.

For me, projects like this are a reminder that effective design isn't just about creating beautiful visuals, it's about solving business challenges through insight-driven creative thinking.

The Seabourn Direct Mail Campaign was designed to capture the attention of discerning travelers through a premium print experience that reflected the sophistication of the Seabourn brand. The campaign combined striking destination photography, refined editorial layouts, and compelling messaging to inspire prospective guests to discover Europe through Seabourn's intimate, ultra-luxury voyages.

Designed as both a marketing tool and a brand experience, every piece balanced storytelling with strategic calls to action, encouraging recipients to envision themselves aboard a Seabourn journey. The creative direction aligned with Seabourn's reputation for personalized luxury, elegant design, and destination-focused travel.

Skills & Expertise

Art Direction
Direct Mail Design
Editorial Design
Print Design
Luxury Brand Design
Marketing Campaign Design
Typography
Layout & Composition
Visual Storytelling
Brand Identity Implementation
Creative Concept Development
Image Selection & Retouching
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Print Production & Prepress

The Outcome

The final direct mail campaign elevated Seabourn's luxury marketing presence by transforming a traditional promotional piece into an immersive brand experience. Through thoughtful design and premium print execution, the campaign helped communicate the exclusivity and elegance of Seabourn's European voyages while encouraging customer engagement and bookings.

The project successfully:

Strengthened Seabourn's luxury brand positioning.

Delivered a cohesive, high-end direct mail experience.

Increased visual engagement through compelling editorial storytelling.

Communicated destination benefits with clarity and sophistication.

Supported marketing initiatives with premium print collateral that reflected the brand's exceptional travel experience.

The Seabourn Atlas was developed as a premium print collection designed to showcase Seabourn's extraordinary voyages and reinforce the brand's position within the luxury travel market. The objective was to create a visually immersive experience that inspired travelers while reflecting the elegance, exclusivity, and sophistication synonymous with the Seabourn brand.

From cover concepts to editorial layouts, every element was crafted to balance breathtaking photography with refined typography, creating a publication that feels as luxurious as the journeys it represents.

Skills & Expertise

Art Direction
Editorial Design
Luxury Brand Design
Print Design
Publication Design
Typography
Layout & Composition
Brand Consistency
Visual Storytelling
Image Selection & Retouching
Marketing Collateral Design
Creative Concept Development
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Production-Ready Print Files

The Outcome

The Seabourn Atlas collection became a polished marketing piece that elevated the cruise line's visual identity while providing prospective travelers with an inspiring introduction to its world-class experiences.

The final deliverables successfully:

Reinforced Seabourn's luxury brand positioning.

Created a cohesive visual system across multiple publications.

Enhanced storytelling through sophisticated editorial layouts.

Delivered a premium print experience that reflected the exclusivity of the brand.

Supported marketing efforts by inspiring engagement and driving interest in Seabourn's cruise offerings.

The Casa de Campo Brochure Collection was created to showcase the resort's diverse luxury experiences through a series of premium marketing brochures. Covering key offerings—including resort accommodations, weddings, groups, sports, and lifestyle experiences—the collection was designed to provide a cohesive brand experience while speaking to the unique needs of each audience.

Each brochure combined elegant typography, immersive photography, and thoughtful layouts to reflect the sophistication of Casa de Campo while highlighting the resort's renowned hospitality, world-class amenities, and Caribbean setting. The result was a family of publications that balanced visual consistency with tailored messaging across every touchpoint. Casa de Campo is recognized as one of the Caribbean's premier luxury resorts, offering golf, villas, beaches, equestrian facilities, and exceptional guest experiences.

Skills & Expertise

Editorial Design
Luxury Brand Design
Print Design
Marketing Collateral Design
Publication Design
Art Direction
Typography
Layout & Composition
Brand Identity Systems
Visual Storytelling
Image Selection & Retouching
Creative Concept Development
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Print Production & Prepress

The Outcome

The brochure collection delivered a polished, premium suite of marketing materials that strengthened Casa de Campo's brand presence across multiple audience segments. By creating a consistent visual language while tailoring content to specific experiences, the brochures became versatile sales and marketing tools that elevated the resort's luxury positioning.

Designed a promotional email campaign for the Casa de Campo Dye Hard Cup, a luxury golf tournament hosted at the renowned Casa de Campo Resort in the Dominican Republic. The email was created to drive event registrations by showcasing the tournament experience, highlighting the world-class Pete Dye golf courses, premium accommodations, dining, and exclusive event benefits. The design balanced rich visual storytelling with clear information architecture and strong calls-to-action to engage prospective participants.

Responsibilities
Designed a responsive promotional email for a luxury hospitality and sporting event.
Created a visually engaging layout that highlighted tournament details, registration information, and resort amenities.
Organized large amounts of content into a clean, easy-to-scan hierarchy for improved readability.
Selected and optimized photography to showcase the golf courses, accommodations, dining, and overall resort experience.
Developed compelling calls-to-action to encourage event registration and increase user engagement.
Maintained brand consistency across typography, color palette, imagery, and messaging to reflect Casa de Campo’s luxury identity.
Prepared production-ready email assets optimized for digital delivery and compatibility across email platforms.

Outcome
The campaign successfully showcased the premium experience of the Dye Hard Cup by combining compelling visuals with informative content that guided recipients through the event’s key benefits. The polished design reinforced Casa de Campo’s luxury brand, increased awareness of the tournament, and encouraged prospective guests to register by presenting a seamless and engaging digital experience.

Designed engaging social media graphics for the Coconut Grove Arts Festival in Miami, FL, promoting event dates, featured experiences, ticket sales, and festival highlights. The campaign combined bold typography, vibrant color palettes, and eye-catching imagery to capture attention, increase audience engagement, and create a cohesive digital presence across multiple social platforms.

Skills
Social Media Design
Digital Marketing Campaigns
Creative Concept Development
Brand Identity & Visual Consistency
Typography
Layout Design
Photo Compositing & Image Editing
Color Theory
Campaign Branding
Adobe Photoshop
Adobe Illustrator
Digital Advertising
Content Design

Outcome
Delivered a vibrant, cohesive social media campaign that increased brand visibility and generated excitement leading up to the festival. The designs effectively communicated key event information, promoted ticket sales, and strengthened audience engagement while maintaining a consistent visual identity across all digital marketing channels.

Developed premium print marketing materials for luxury resort brands, including brochures, direct mail pieces, sales collateral, and promotional campaigns. Each piece was designed to capture the resort experience through compelling imagery, elegant typography, and cohesive branding while supporting sales, marketing, and guest engagement initiatives.

Skills
Print Design
Marketing Collateral
Editorial & Brochure Design
Brand Identity & Brand Consistency
Art Direction
Layout & Typography
Image Retouching
Color Correction & Print Production
Direct Mail Design
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Prepress & Production

Outcome
Produced high-end, print-ready marketing materials that elevated the luxury resort brand, strengthened visual consistency across campaigns, and effectively showcased the guest experience. The final pieces supported sales and marketing efforts by delivering polished, visually engaging collateral that reinforced brand recognition and encouraged customer engagement.

Designed retail-ready production packaging for STANLEY hand tools, creating layouts that balance strong brand presence with clear product visibility. The packaging was developed to enhance shelf impact while ensuring all technical information, product features, and branding elements were accurately presented for manufacturing.

Skills
Production Packaging Design
Print Production & Prepress
Packaging Layout
Brand Identity & Consistency
Typography
Color Management
Product Presentation
Die-line Preparation
Adobe Illustrator
Adobe Photoshop
Quality Control

Outcome
Delivered production-ready packaging that reinforced STANLEY’s recognizable brand identity, improved product presentation at retail, and met manufacturing specifications for accurate, efficient production. The final designs provided a clean, organized layout that helped communicate product value while maintaining consistency across the product line.