STELLANTIS
CRM, Integrated Campaigns & Multi-Brand Digital Experience
For more than six years, I developed integrated creative across the Stellantis automotive portfolio, supporting brands including Jeep, Dodge, Ram, Chrysler, FIAT and Alfa Romeo. My work spanned CRM, digital, email, direct mail, retail and customer lifecycle communications—translating distinct brand identities and complex marketing objectives into cohesive, scalable creative experiences.
CREATIVE APPROACH
Partnered closely with strategy, copy, account, technology and production teams to translate complex CRM and customer-lifecycle requirements into clear, channel-specific creative. I balanced six distinct brand identities with personalization, production requirements and fast-moving timelines—working from concept and art direction through final delivery.
LEADERSHIP & IMPACT
Provided creative direction, design reviews and hands-on mentorship, helping maintain quality and consistency across brands, programs and touchpoints. Developed scalable approaches that supported personalized communications across email, direct mail, web, mobile, retail and dealer environments.
ROLE
Senior Designer / Art Director
FOCUS
Automotive · CRM · Integrated Marketing · Customer Experience · Multi-Brand Systems
DELIVERABLES
Digital · Email · Direct Mail · CRM · Retail · Dealer POS · Web · Mobile
