Designed a comprehensive CRM onboarding campaign for the 2026 Jeep Grand Wagoneer, creating a connected owner experience across direct mail and email. The campaign was developed to welcome new owners, introduce key vehicle features, and encourage engagement with the Jeep ecosystem through personalized, educational content.

The experience combined premium visual storytelling with clear, user-focused messaging to guide owners through their first interactions with the vehicle. Deliverables included a multi-touch email series, direct mail collateral, and responsive layouts designed to provide a seamless experience across print and digital channels while reinforcing Jeep's premium brand identity.

By blending thoughtful UX, strategic content hierarchy, and cohesive visual design, the campaign transformed the ownership journey into an engaging, informative experience that strengthened customer confidence and long-term brand loyalty.

Responsibilities

Creative Direction
CRM Campaign Design
Email Marketing Design
Direct Mail Design
UX/UI Design
Responsive Email Design
Marketing Communications
Brand Identity & Visual Systems
Customer Journey Strategy

Outcome
The final campaign delivered a cohesive omnichannel experience that welcomed new Grand Wagoneer owners, increased awareness of connected vehicle features, and reinforced the premium Jeep ownership experience through strategic, customer-centric design.

Designed and developed a responsive CRM landing page experience for the RAM Trucks "Nothing Stops RAM"campaign in collaboration with influencer Heavy D Sparks. The goal was to convert engaged audiences into qualified leads through a seamless, mobile-first experience that reflected the strength of the RAM brand while simplifying the customer journey.

The project included the design of the landing page, lead capture form, confirmation states, and responsive layouts across desktop and mobile. Every touchpoint was carefully crafted to balance bold visual storytelling with usability, ensuring a frictionless conversion experience while maintaining brand consistency.

Responsibilities

UX/UI Design
Landing Page Design
Responsive Web Design
CRM Experience Design
Lead Generation Strategy
Visual Design
Conversion Optimization
Mobile-First Design
Design Systems & Brand Consistency

Outcome
The final experience strengthened the connection between influencer content and CRM acquisition by providing an intuitive, high-converting destination that encouraged users to subscribe for exclusive RAM updates while delivering a premium digital brand experience.

Designed and produced a responsive email marketing campaign promoting the launch of the FIAT 500e Giorgio Armani Collector’s Edition. The creative approach combined luxury-inspired visuals, strong content hierarchy, and clear calls-to-action to reflect the sophistication of both iconic Italian brands while maintaining FIAT’s established brand standards.

Responsibilities:

Designed desktop and mobile-responsive email layouts.
Maintained brand consistency across typography, color, imagery, and messaging.
Optimized content hierarchy for readability and engagement.
Retouched and prepared imagery for digital use.
Collaborated with marketing and creative teams to ensure campaign objectives and deadlines were met.
Delivered production-ready assets following email marketing best practices.

Outcome:
The campaign delivered a polished, premium digital experience that showcased the exclusivity of the Giorgio Armani collaboration. The responsive design improved readability across devices, strengthened brand consistency, and encouraged customer engagement through strategically placed calls-to-action, supporting product awareness and lead generation.