Designed a responsive Vehicle Health Report (VHR) email experience for the Wagoneer brand, providing customers with a clear, personalized snapshot of their vehicle’s maintenance status and service recommendations. The project focused on creating a seamless experience across desktop and mobile devices while presenting complex vehicle data in an intuitive, easy-to-navigate format. The design aligned with Wagoneer’s premium brand identity and encouraged customers to take action by scheduling service appointments and engaging with their dealer.

Responsibilities

Designed responsive email layouts optimized for desktop and mobile viewing.
Created a clean visual hierarchy to simplify complex vehicle health and maintenance information.
Maintained brand consistency across typography, color palette, imagery, and UI elements.
Designed user-focused calls-to-action to increase engagement with service scheduling and account management.
Collaborated with cross-functional teams, including marketing, product, and development, to ensure accurate content implementation.
Prepared production-ready assets and ensured designs adhered to email marketing and accessibility best practices.
Conducted quality assurance to verify responsive behavior across email clients and devices.

Outcome

The Vehicle Health Report delivered a modern, customer-centric digital experience that made maintenance information more accessible and actionable. By improving content organization, readability, and mobile responsiveness, the campaign enhanced the overall user experience, reinforced Wagoneer’s premium brand standards, and supported increased customer engagement with dealership services, maintenance scheduling, and vehicle ownership resources.

Designed a collection of premium point-of-sale (POS) marketing materials for Alfa Romeo’s Winter Campaign, including a prepaid maintenance counter mat and dealership tension banner. The creative strategy focused on reinforcing Alfa Romeo’s luxury performance image while communicating the value of prepaid maintenance plans and promoting the Alfa Romeo mobile app. Each piece was developed to create a cohesive dealership experience, strengthen brand recognition, and encourage customer engagement at key touchpoints.

Responsibilities

Designed high-impact point-of-sale materials, including dealership counter mats and large-format tension banners.
Developed layouts that balanced premium brand aesthetics with clear, customer-focused messaging.
Maintained Alfa Romeo brand standards across typography, imagery, color palette, and visual hierarchy.
Created production-ready artwork for large-format print with attention to print specifications and quality control.
Collaborated with marketing and cross-functional teams to ensure campaign messaging aligned with seasonal promotional goals.
Optimized content placement to improve readability and maximize customer engagement within the dealership environment.
Managed multiple creative assets while meeting production deadlines and ensuring consistency across all campaign materials.

Outcome

The Winter POS campaign elevated the in-dealership customer experience by delivering visually compelling marketing materials that reflected Alfa Romeo’s premium brand identity. The campaign effectively highlighted prepaid maintenance benefits and mobile app features, increasing customer awareness of ownership services while supporting dealership marketing initiatives through cohesive, high-quality print collateral.

Designed an integrated direct mail and email campaign for the Standard of Care Inactive (SOCI) Program, targeting inactive Mopar and Wagoneer vehicle owners to encourage them to return to their dealership for maintenance and service. The campaign combined personalized messaging, promotional offers, educational vehicle care content, and responsive email design to re-engage customers, reinforce brand trust, and drive service appointments.

Responsibilities

Designed multi-channel marketing collateral, including direct mail pieces and responsive email campaigns.
Developed cohesive layouts that maintained visual consistency across print and digital platforms.
Organized complex service information into clear, customer-friendly content with strong visual hierarchy.
Created compelling calls-to-action promoting complimentary inspections, service offers, and dealership scheduling.
Maintained Mopar and Wagoneer brand standards across typography, imagery, color, and messaging.
Collaborated with marketing, CRM, and production teams to ensure accurate personalization, campaign execution, and timely delivery.
Prepared print-ready files and optimized digital assets for responsive email performance across devices and email clients.
Conducted quality assurance to ensure accuracy, accessibility, and production compliance.

Outcome

The SOCI campaign successfully delivered a unified customer experience across print and digital channels, making it easy for inactive vehicle owners to reconnect with their dealership. By combining personalized messaging, educational content, and targeted promotional offers, the campaign strengthened customer engagement, increased awareness of available maintenance services, and supported dealership efforts to generate service appointments, improve customer retention, and reinforce long-term brand loyalty.