Developed packaging design and brand assets for the Creme of Nature hair care and permanent hair color product lines, creating a cohesive visual identity that elevated shelf presence and reinforced the brand’s commitment to natural ingredients and professional-quality performance. The work included product packaging, hair color systems, and supporting marketing materials, with a focus on balancing beauty, functionality, and consumer appeal across multiple product categories.

Skills
Packaging Design
Brand Identity
Consumer Packaged Goods (CPG)
Product Line Development
Print Production
Product Photography Direction
Art Direction
Typography
Color Theory
Adobe Creative Suite
Prepress & Production
Marketing Design

Outcome
Created a unified packaging system that strengthened brand recognition across the product line while delivering a visually compelling retail experience. The designs helped communicate product benefits clearly, maintained consistency across multiple SKUs, and contributed to a recognizable brand presence in the competitive beauty and hair care market.